Jody Sutter – Medium

Jody Sutter

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You’re in the pitch. Do you have a plan to win it?

In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and…

Dec 15, 2020

Dec 15, 2020

This Year, Abandon Your Annual New Business Plan

It’s Q4 and it’s that time when we start to think about our big plans for next year’s new business growth.

Nov 5, 2021

This Year, Abandon Your Annual New Business Plan

Nov 5, 2021

How to Have a Long, Happy Relationship with Your Head of New Business

You’ve just hired your first dedicated new business person — congrats! If you’ve prepared well for this moment, you are about to embark on…

Mar 9, 2021

Mar 9, 2021

What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)

I’m not a big fan of the creds deck, at least not the 10–15 slide deck we’re most familiar with. Agencies use their credentials decks too…

Jun 18, 2020

Jun 18, 2020

How to Build and Maintain a New Business Pipeline

I was asked to tackle the following question recently during a guest appearance on Zach Hyder’s podcast, The Dendrocast:

May 6, 2019

How to Build and Maintain a New Business Pipeline

May 6, 2019

Are Unrealistic Ambitions Sabotaging Your Agency’s New Business Success?

It’s that time of year when big, optimistic plans to pursue dream clients and win lots of new business start to lose their luster.

Feb 20, 2019

Are Unrealistic Ambitions Sabotaging Your Agency’s New Business Success?

Feb 20, 2019

Jody Sutter

Jody Sutter

Growth strategies for small agencies. Master the mindset, tools, and routines to win new business. www.TheSutterCompany.com

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