PinnedJody SutterYou’re in the pitch. Do you have a plan to win it?In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and…Dec 15, 2020Dec 15, 2020
Jody SutterThis Year, Abandon Your Annual New Business PlanIt’s Q4 and it’s that time when we start to think about our big plans for next year’s new business growth.Nov 5, 2021Nov 5, 2021
Jody SutterHow to Have a Long, Happy Relationship with Your Head of New BusinessYou’ve just hired your first dedicated new business person — congrats! If you’ve prepared well for this moment, you are about to embark on…Mar 9, 2021Mar 9, 2021
Jody SutterWhat Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)I’m not a big fan of the creds deck, at least not the 10–15 slide deck we’re most familiar with. Agencies use their credentials decks too…Jun 18, 2020Jun 18, 2020
Jody SutterHow to Build and Maintain a New Business PipelineI was asked to tackle the following question recently during a guest appearance on Zach Hyder’s podcast, The Dendrocast:May 6, 2019May 6, 2019
Jody SutterAre Unrealistic Ambitions Sabotaging Your Agency’s New Business Success?It’s that time of year when big, optimistic plans to pursue dream clients and win lots of new business start to lose their luster.Feb 20, 2019Feb 20, 2019